Employer Branding Case Study
Case Studies
Story
Our partner in the field of banking has reached out to us to do a
case study for them about employer branding. Despite the company’s outstanding
brand, they were facing recruitment struggles.
Goal and challenge
In
this difficult situation, our client has approached us to find out how the
company’s brand is perceived to be amongst the potential candidates according
to the market information, what kind of employer they are considered to be, and
if the candidates have experience, what they think about the recruitment
processes.
Action plan
At the beginning of our assistance, we assessed our client’s difficulties and exact needs. Following that, we developed and described our research methodology in detail, with our survey’s tools and steps. In the course of the research, we asked for the opinions of more than 3000 relevant employees on the following questions:
- What do they think about the company and their career opportunties?
- How
happy are they working or would they work for this company in particular?
- How
often and on what platforms do they come across their job advertisement, what
is their opinion about them?
- Are
they or have they been involved in the selection process before?
- Based
on certain criteria, how do they find our partner compared to the competitors?
Process
After
the clarification of the customer needs and the elaboration of the individual
research strategy and methodology, the data collection started. Data were
collected nationwide from employees working in three specialties with at least
intermediate English skills. Our data collection tools have been on a wide
range. The entire data collection process took more than 2 months.
Effects
The
positive effects of the research have already been observed during data
collection. We talked to several employees who were thinking about changing
jobs, but did not know that our Partner had more open positions relevant to
them, so Enloyd successfully directed more potential employees to the company’s
career site. During the interwievs, some employees formed a negative opinion
about our partner based on rumours, which was modified by consulting with us
and the exact data, thus improving the company’s perception of the labour
market. We are now waiting for the main effects after our client has revised
its branding, marketing and recruitment strategy after the presentation of our
data and already has taken several corrective measures.
Uniqueness
The
main feature and advantage of all our research is its uniqueness. By defining a
research methodology tailored to individual needs and maintaining constant
contact with our customers, we can provide a product that, as the present case
shows, can optimize the marketing, employer branding and recruitment strategy
of a company. Our client felt and experienced that it had difficulties, but
could not identify them precisely until we learned about our research results,
so the company could not take any corrective measures. In the current
dynamically changing labour market, a company can gain an advantage over its
competitors if it is aware of its values and can represent them properly.
Enloyd can help you with such struggles by providing a company tailored
Employer Branding research.
